Blood, Hunger, and Enchantment 

If you're really radio, you know it. Once radio gets into your blood, it's there for good. Often, you "think radio"
without even realizing what you're doing.

It's a hunger--a hunger that can only be fully satisfied by working in radio broadcasting.

While ego is what leads most on-air talent into the business, enchantment is what keeps you in it:
knowing that what you say and do touches and affects the people who listen; and from time to time,
marveling that you're actually being paid to do something you love to do.