Some of these thinking points are original. Some are adapted from the experience of others. All are designed to grow, develop, and keep audiences. 

• You win audiences by walking in as a riveting, compelling storyteller who will hold up a mirror and reflect life, moving forward past other media and bringing in listeners. It’s not just hosting a show, it’s doing life on the radio.
   

• Listeners turn to radio for gratification of their personal wants and needs. Radio listening is always a one-on-one and emotions-driven experience.
   

• The right amount of time to talk about something is always variable. Feel the moment and stop before it has a chance to start becoming boring.
   

• My ultimate goal is to stretch time spent listening. What can I say to cause listeners to stay tuned into the next quarter hour?  Sell benefits to the audience, don’t tell them to stay tuned just for features.
   

• Would I talk about this if I did not have a talk show? If the answer is “yes,” it’s the right topic.
   

• If they’ve got it somewhere else, three other places, what am I giving that is different, unique, and not boring?
   

• Politics is really about money in a lot of ways, and always about each listener’s well-being.
   

• Make someone late to work because they couldn’t leave their car until they heard what you had to say next!
   

• Winning radio is always FUN for both the listeners and the host. A good sense of humor makes things fun without being silly.
   

• The greatest interviews are conversations in which the host does more listening than talking.
   

• Baby Boomers are the last generation raised on radio. AM/FM is not indispensable to the bottom half of listeners aged 25-54. Holland Cooke: “We need to explain radio’s benefits anew.”
   

• The two rules of talk radio: Tell the truth and never be boring.
   

• Rush is right: “If you develop a bond with an audience based on trust and credibility, that audience is yours.”

        I can help you grow, develop and keep audiences.
    
     Let's talk.

     George Woods
14409 W 83 Pl     Lenexa KS  66215-4172     (913) 310-0075

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